Phrénèse is a Paris based design studio which I run since 2006.
I love making brands beautiful and memorable, also I very much like conceptual thinking, and graphic conciseness, so I specialized in logotype design.
If you like my style and understand, appreciate, the benefits and pleasure of perfectly fine-tuning your identity, send me a message, what I love the most in my job is to discover and research new ideas and environments.

click and explore each project

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Prauxi

Presentation

Prauxi is home ancillaries company, helping elderly and handicaped persons throughout their day.
The X is a person with open arms standing next another person who is disabled.
I chose to make PR in uppercase and the A with a round bowl so that it can also unconsciously convey the notion of PRO, professionalism being crucial in this field.

 Client : Prauxi
 Designer : Philippe Phrénèse
 Website : www.prauxi.com
 Year :  2013











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Zelatto

Presentation

Zelatto is a traditional gelateria franchise based in Cuba.

 Client : Zelatto
 Designer : Philippe Phrénèse
 Website : www.zelatto.com
 Year :  2013











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Leangains

Presentation

Leangains is the leading online ressource about intermittent fasting.
Here I tried to merge a pantera head into the lettering. The pantera has always been a symbol of the brand.

 Client : Leangains
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Reflets

Presentation

Reflets is an online magazine about Net issues.

 Client : Reflets
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Strongman Events

Presentation

Online calendar about strongman events.
The O is a kettlebell.

 Client : Strongman Events
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Credeez

Presentation

Credeez is an online credit service.

 Client : Credeez
 Designer : Philippe Phrénèse
 Website : credeez.com
 Year :  











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Weave

Presentation

Weave is a french online communication agency.

 Client : Weave
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Men Esthetics

Presentation

French men high standards grooming services.
Inspired by the stripes on the Buren's columns.

 Client : Men Esthetics
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Cut Cut Productions

Presentation

Video and post production company for animated online content

 Client : Cut Cut
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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UA-SIM

Presentation

Drone simulator app. Letter A make the drone shape, the U are the canons, it's a fighting simulator.

 Client : UA Sim
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Moonstruck

Presentation

Jewelry brand. The creator is well versed in the 80's.

 Client : Moonstruck
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Prime Party

Presentation

Prime Party is a TV show about upcoming bands which usually play before the main band.

 Client : Prime Party
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Le Klub

Presentation

Le Klub is a dark electronics discotheque venue in Paris.

 Client : Le Klub
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Mister France

Presentation

Mister France is an annual competition male equivalent to Miss France.
I made an M within a costume for a monogram.

 Client : Mister France
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Leetchi

Presentation

Leetchi is an online money cash pot collector.
I made tins for collecting coins in the E's.

 Client : Leetchi
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Niveau Zero

Presentation

Niveau Zero is a french dark dubstep producer.
I implemented steps that lead to the zero floor.

 Client : Niveau Zero
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Urgence

Presentation

Urgence is a TV documentary about the emergency services.

 Client : Urgence
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Unimotix

Presentation

Unimotix is devise allowing to remote control via wifi any servo-motor.

 Client : Unimotix
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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STO

Presentation

STO is a TV series taking place in a kebab store.

 Client : STO
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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Leangains

Presentation

Leangains is the leading online ressource for intermittent fasting.
Here I tried to render a spartan greco-roman feel.

 Client : Leangains
 Designer : Philippe Phrénèse
 Website : leangains.com
 Year :  2011











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Breekz

Presentation

Breekz is a lego-type construction game app.

 Client : Breekz
 Designer : Philippe Phrénèse
 Website :
 Year :  











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Pizza Daily

Presentation

Parisian pizzeria open 24/7, hence the infinity sign made from the flipping pizza paste.

 Client : Pizza Daily
 Designer : Philippe Phrénèse
 Website :
 Year :  2011











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Pluton

Presentation

Parisian electro-clash band.

 Client : Pluton
 Designer : Philippe Phrénèse
 Website :
 Year :  2011











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Bunker Bal

Presentation

The Bunker Bal is recurring cold wave new wave goth parisian party. I made the B's to like blockhaus.

 Client : Bunker Bal
 Designer : Philippe Phrénèse
 Website :
 Year :  2011











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Lullaby Orchestra

Presentation

Lullaby Orchestra is a parisian orchestra.
The logo is inspired by the shape of a cradle, lullaby.

 Client : Lullaby Orchestra
 Designer : Philippe Phrénèse
 Website :
 Year :  2012











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GORGORILLE

Presentation

Gorgorille is a fashion brand. Hispterish.
The face of the gorilla is made by two Go of Gorgorille, mirrored.

 Client : Gorgorille
 Designer : Philippe Phrénèse
 Website :
 Year :  2011











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CROQUE MONSIEUR

Presentation

Croque Monsieur is a TV show where a girl cooks while a man gets naked.
The C of Croque is like a whip agaisnt the butt cheeks inside the M ;)

 Client :
 Designer : Philippe Phrénèse
 Website :
 Year :  2011











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5 A 7

Presentation

5 à 7 is the name of a sexy tv show. 5 à 7 is derived from the french expression meaning between 17h and 19h, sexy times after work with your mistress before going home for supper.
I tried and merge all the signs in order to have an iconic ident on the tv screen, also made it compact so that it doesn't take too much space on screen, since that ident wil be everpresent.

 Client : 5 à 7
 Designer : Philippe Phrénèse
 Website :
 Year :  2011











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ANALOGRE

Presentation

Analogre is Nicolas Dumont, a french musician making low-fi electro 8 bit style music with a grandiose, dark and nostalgic touch to it.

We wanted the logo to somehow incorporate some "pixels" 'cause 8-bit and Nintendo, you know.

I made the icon pixel-perfect (aligned to the pixel grid)

 Client :
 Designer : Philippe Phrénèse
 Website : http://analogre.bandcamp.com/
 Year :  2011











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JUST 1 GUY

Overview

Made this one for fun. Just 1 Guy is a garage power trio lead by a charismatic girl. I wanted the logo to just be super raw, so it's just a scan of my sketch with some integration of the letters.

 Client: Just 1 Guy
 Designer: Philippe Phrénèse
 Website: http://www.mytourmanager.com/just-1-guy
 Year: 2011



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ANDY HOME

Overview

Contemporary classic and bespoke furniture shop in Mumbai.
Initials A and H are fused into a monogram evocating a house.

Client: Andy Home
Designer: Philippe Phrénèse
Website: http://www.andyhome.co/
Year: 2011



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CHATEAU DU COURTIOUX

Overview

Luxury resort in the centre of France.

Client: Château du Courtioux
Designer: Philippe Phrénèse
Website: www.chateau-du-courtioux.com
Year: 2010



see project

ANYWAY

Overview

Production company specialized in modern dance.

The ambigram felt relevant both for the name in itself (what better that "anyway" for an ambigram) and also for the contorsions inherent to dancing.

Also this company is represented by only one man who is in fact the agent of the artists, so the hand written signature style was also coherent.

 Client: Anyway
 Designer: Philippe Phrénèse
 Website:
 Year: 2010



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NOREASON

Overview

A punk band of 16 yo brats.

 Client: Noreason
 Designer: Philippe Phrénèse
 Website:
 Year: 2010



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SPIELZEUG MUZAK

Overview

Synthwave record label.

Spielzeug means toy in German. "zeug" is pronounced "tsoïg", and when I heard it I immediately thought "boing boing". Then elasticity. Then stone thrower.
I got one hell of a job I tellz ya.

 Client: Spielzeug Muzak
 Designer: Philippe Phrénèse
 Website: http://www.spielzeugmuzak.net/
 Year: 2010



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BANDANARTE

Overview

Bandanarte is a spanish fashion brand dedicated to 1910-1930 headbands style.

"Let the B bear a headband" sounded cool, so I just did that.

 Client: IDEAR
 Designer: Philippe Phrénèse
 Website: bandanarte.com
 Year: 2010



see project

ANANASLICE

Overview

Smart pineapple slicer.
Played on the final and firts S to represent the spiral the tool makes when cutting the fruit.

 Client: IDEAR
 Designer: Philippe Phrénèse
 Website: http://idear.biz/en/products/ananaslice
 Year: 2009



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STATIC STRENGTH

Overview

Static Strength is a food and nutritional complements company targeting strongmen and powerlifters.

 Client: Static Strength
 Designer: Philippe Phrénèse
 Website: -
 Year: 2009



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AMARANTHE

Overview

Amaranthe is an organic food supermarket.

The A monogram represents a body with its head bigger than its gut. Smart and reasoned nutrition.

 Client: Amaranthe
 Designer: Philippe Phrénèse
 Website: -
 Year: 2009


see project

L'ESPERLUETTE

Overview

L'Esperluette is an organic food supermarket.

 Client: L'Esperluette
 Designer: Philippe Phrénèse
 Website: -
 Year: 2009



see project

L'IMMORTALISTE

Overview

L'Immortaliste is a twisted photoblog. Heavy on fangs and reptile eyes, the LI mark plays with the claws imagery.

 Client: L'Immortaliste
 Designer: Philippe Phrénèse
 Website: immortaliste.blogspot.fr/
 Year: 2009



see project

JEREMY JAY

Overview

Jeremy Jay is an American musician and singer-songwriter.

http://en.wikipedia.org/wiki/Jeremy_Jay

 Client: J Jay
 Designer: Philippe Phrénèse
 Website: Jeremy Jay
 Year: 2009



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FRENCH DANDY

Overview

French Dandy is a fancy cufflinks online retailer.

Founded by two bankers friends (cufflinks are a staple in some specific finance branches and the passion turned into business) they specialize in high quality and luxury products.

Being edgy they wanted something smart but with a twist. Parisian, but a tad crazy.

 Client: French Dandy
 Designer: Philippe Phrénèse
 Website: -
 Year: 2009



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H-SIM

Overview

H-SIM is specialized in Helicopter flight simulator development.
They mainly work for the Army and under the radar (pun intended).

 Client: H-SIM
 Designer: Philippe Phrénèse
 Website: h-sim.com
 Year: 2009



see project

DMA CONSULTING

Overview

DMA Consulting is an ISO certification agency.

I used high symetry to convey seriousness and stability. The checkmark in the M is for validation.

 Client: DMA Consulting
 Designer: Philippe Phrénèse
 Website: -
 Year: 2008



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MOJO

Overview

Mojo is a sports energy drink mainly aimed at bodybuilders and to be distributed in Asia.

 Client: MOJO
 Designer: Philippe Phrénèse
 Website: -
 Year: 2008



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MONSTER PERFORMANCE

Presentation

Monster Performance is a nutrition and food complement company operating on the chinese market.

 Client: Monster Performance
 Designer: Philippe Phrénèse
 Website: -
 Year: 2008











see project

LEANGAINS

Presentation

Leangains is the Internet's leading resource on intermittent fasting and all things related. Period.

 Client: Leangains
 Designer: Philippe Phrénèse
 Website: leangains.com
 Year: 2008











see project

PRIMARCH

Overview

Primarch Manufacturing is a Californian company founded in 2003 specialized in nutrition and food complements.
From a 500sqft warehouse, in a few years they grew into a fully operational production plant with over 14,000sqft of warehouse and workable clean room space.

One of their specificity, is they operate "under the radar" emphasizing excellence in their raw ingredients and cutting edge process rather than on advertising.

Their aim is to stay discreet, but still inspire a big corporate and industrial feel.

My action remained very subtle and consisted in perfecting their current logo. Most of their clients shouldn't notice the change, but their subconscious hopefully will.




* their current website wasn't designed by us.

 Client: PRIMARCH
 Designer: Philippe Phrénèse
 Website: primarchmfg.com/
 Year: 2008


see project

TRUE PROTEIN

Overview

True Protein (now True Nutrition) is a huge and well know nutrition complements manufacturer and retailer, operating worldwide.

With the growth of their business they felt the need for a more personal logotype.

* their current website wasn't designed by us, neither is the True Nutrition logo even if it's directly derived from my redesign.


 Client: True Protein
 Designer: Philippe Phrénèse
 Website: trueprotein.com
 Year: 2008


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